RELEASE INFO
Frequently asked questions and everything you need to know before releasing with us.
Distribution & Pitching
• We deliver your track to all major platforms (Spotify, Apple, Amazon, YouTube Music, TikTok, Instagram, Facebook, plus 60+ additional services worldwide) through our trusted partners Kontor New Media or The Orchard (Sony).
• Every release automatically receives a Beatport Hype badge to increase visibility, but please note that features on the Beatport front page are editorial decisions we cannot guarantee.
• We submit your release for editorial pitching via our label channels (depending on the label, this is done through Kontor’s submission system) to give it the best possible chance for playlist support.
• In addition, we pitch directly using backend tools on Spotify, Deezer, and Amazon, and send your track to Beatport and selected curators who match your sound.
• A pre-save campaign is launched around 10 days before your release to capture early interest and algorithmic signals.
• 'Beatport Exclusive' badge is optional and can be arranged to give your track additional exposure within the Beatport ecosystem. Available as part of the optional PYRO Boost Package.
Playlisting & Streaming
• We place your track in our in-house label playlists and official festival playlists where it fits musically and contextually.
• We work to secure additional playlist placements through partnerships and swaps with other labels, agencies, and selected private curators within our network.
• Your release is promoted and pitched via our playlisting network and through third-party platforms where applicable, to increase its reach across Spotify and other services.
• Apple Music Motion Art will be added for selected releases where it aligns with the strategy and platform opportunities. (Currently not available for panta rhei.)
• For eligible releases on PYRO, Komplex, and PYRO NXT, we may activate Spotify Discovery Mode to increase algorithmic traction during the campaign period.
• For selected releases, a custom Spotify Canvas may be added to enhance your track’s appearance on the platform (depending on label decision).
• Extended Playlisting Campaign:
For artists aiming to accelerate reach and visibility even further, we can deploy additional manpower to pitch your track to larger independent curators and networks, focusing on maximizing your organic reach without fake streams or botted lists. Available as part of the optional PYRO Boost Package.
Social Media & Visual Marketing
• We typically create high-end 4K vertical videos for Reels, Shorts, and TikToks to support your promotion, providing high-quality assets where suitable.
• We provide release strategy and promo guidelines as part of your release communication around the launch date, ensuring you have everything you need to support your campaign effectively.
• We run a coordinated “Out Now” push across our label channels at launch, with the option to include your artist channels if you wish to align efforts.
• Ongoing social media support includes targeted posts on all relevant platforms to keep your release visible during its key window.
• We use stories and Shorts on label channels, and optionally on your artist channels, to drive additional traffic and engagement.
• Sponsored Instagram Reels are typically included to help boost reach for your release during the launch phase.
• A social banner package for Facebook, YouTube, and SoundCloud is also available as part of the optional PYRO Boost Package.
Additional Promotion
• We run targeted international radio and AAA DJ promo for your release via Inflyte, ensuring your track is delivered to tastemakers who match your genre.
• Where a track aligns with the format, we aim for inclusion in relevant radio shows and DJ sets to expand your reach beyond streaming platforms.
• If you want additional blog and online promo support, this can be added through our PYRO Boost Package, giving your release extra visibility in curated online channels.
• Broader DJ promo via selected external DJ pools is available as an optional upgrade to reach even more global players, tastemakers, and opinion leaders within the worldwide electronic dance music scene (depending on the style and genre of your song). Available in your PYRO Boost Package.
Licensing, Publishing & Additional Services
• Where a release shows strong potential, we pitch it to international partner labels for possible licensing opportunities in additional markets, depending on timing.
• We collaborate with established licensing partners in key territories for selected releases that fit their profiles.
• If you require it, we can handle publishing administration and royalty collection for your release through our trusted partner publishers.
• We also include your track on our in-house compilations and may pitch it for inclusion on third-party compilations where it fits musically.
• For additional exposure, banner placements are available through the PYRO Boost Package for selected releases.
• Should you need mastering, we can connect you with experienced engineers who can finalize your track to the highest standard incl. "Mastered for iTunes badge".
Let’s make your track count
Thank you for your trust in PYRO Enterprises and our label-family. We look forward to supporting your release with the same care and precision we bring to every project.